Hi, I’m Samar, a copywriter based in London.

I was a journalist for most of my career before I took a giant leap. I wrote for regional paper Cambridge News and national news agency, Press Association. And I was even highly-commended in a national journalism award.

I learned a bucket load about the digital world. How to craft an engaging headline, the first paragraph, the copy image, the sell, optimising search, the treacherous algorithms.

You’ll find my pieces scattered everywhere in the universe. These include outlets such as the BBC, ITV, The Guardian, The Times, The Daily Mail, The Telegraph, The Independent, and The Scotsman.

I became a copywriter after my dad’s mate asked me to write for his business. I’ve never looked back. Now, you can find me freelancing or tutoring incredibly noisy children while searching for my first big break in advertising.

A little about me. I’m a determined, courageous writer with a lot of imagination. I’ll listen to you. I’m someone who always commits to asking questions and will never make a bottom out of you and me.

I’ve got loads of hobbies which makes me quite amenable to conversation. I play football regularly in a violent 8-a-side game, hit the occasional shuttlecock and boulder when I’m feeling brave. I’m a big TV and film fan who enjoys the odd binge. I read a fair bit – more articles and ads than books these days. And I thrash at my guitar until something sticks. It never does.

Let me know if you like the portfolio I’ve pieced together. I’d love to hear from you.