Apple TV+

Insight: Apple TV+ is the least subscribed streaming service out of all its competitors, according to the newest data. The provider, which streams films and television series’ – including originals – has struggled to take off since its inception in 2019. It has only amassed 10 million subscribers, compared to Netflix (203.7m), Amazon Prime Video (150m) and Disney+ (94.9m).

Challenge: How do you make the streaming service more accessible? What separates Apple TV+ from the rest?

Idea: It’s original, on the plus side.